Spring Courses Focus on International Marketing and E-Commerce
Wed, 27 November, 2013 at 9:59 amStudy the Global Business Environment and How to Manage an Online Business
Cañada
College will offer two business courses this spring focused on managing a
business over the Internet and successfully negotiating the global business
environment.
Business 230 – International Marketing, will be offered online. The course
outlines the major dimensions of the global business environment while
providing a set of conceptual and analytical tools to successfully apply the “4
P’s” (product, price, place and promotion) to global marketing.
The
three-unit course transfers to California State Universities but is also useful
for anyone involved or interested in international business. “The course will
review global economic, political-legal, and cultural environmental factors,”
said Cañada College Professor Candice Nance. “Global market research and data
sources are also explored.”
Nance said
other topics covered in the class include foreign market selection, foreign
market entry, supply chain management, international pricing, and global marketing
of services.
Business 339 – E-Commerce, will be taught Mondays and
Wednesday from 9:45 to 11 a.m. The three-unit class will also transfer to CSU
schools. “We’ll explore the theory and practice of effectively conducting and
managing business over the Internet,” Nance said.
Topics
include the Internet’s impact on the economy, e-business models, business uses
of the Internet, online business strategy, technology, and marketing.
Registration
is currently open for both classes. Spring semester courses at Cañada College
begin Jan. 13. For more information on either class, contact Nance at [email protected].